If you are designing an office for a logistics company, it is not necessary to hang car hoods on the walls, make chairs out of tires, and draw a zebra on the floor. You can create a space that is primarily comfortable, and convey involvement in the sphere with the textures inherent in the track, workshops, and decor found in old factories.…
Logity approached our studio for a new interior after rebranding. She changed her name to a more sonorous one, and the style became more modern and expressive. From the input data we had: 1. black and red palette; 2. and the understanding that employees in the office should feel like they are partners with those in the fields. Rather, those who anywhere — because Logity drivers cross all of America.
This interior has become a place of textures from the environment of logistics. Keeping with the industrial style, we combined the images of the truck (the main character of the company) and the workshop (the main destination). So concrete, metal, wood and plants appeared in the interior. Leaving the elevator, the first thing an office worker sees is — this is a dynamic projection of the road on the wall. It is as if he moves into the truck and becomes the driver himself. Further through the glass sliding system, the employee gets to the reception, and here begins a complete immersion in the sphere.
The red corner wall looks like a shipping container, and the front desk hangs from a crane. Compared to offices on other floors, Logity's entrance area is much wider. We dismantled the walls that blocked the ventilation ducts and fire hydrants, and they became art objects: if they were not in space, they would be worth adding.
At the reception, a person can sit in the corner waiting area or go to the dressing room to leave things. We made furniture from mesh, and some walls in the corridor and bathrooms were sewn up with it. The partition that separates the bathrooms from the lobby is made of reinforced glass. All elements are taken from the environment that surrounds truck drivers. We moved the materials familiar to them to the office and achieved the creation of a single visual context for all employees of an international company.
An important design stage was the kitchen, and here we did not miss a single element. Bar tables — also a hint of the industry, besides functional: they are easy to move to simulate different landing scenarios. In a large industrial refrigerator, we examined the radiator grille and enhanced this similarity with kitchen furniture fronts. facade material— metal — also from the industrial environment. And we even made a kitchen apron from aluminum sheets — the same as the steps of the truck. The boards of the table were treated with a grinder, and a rough pattern of notches was obtained. As a result, there are only two romantic elements in the kitchen: a beautiful panorama of the city opens from high bar stools, and fresh basil and mint leaves that grow here can be torn into dishes. All the rest — hardcore.
Directly in the working areas, the main material — it's concrete. We cleaned and varnished it, and then surrounded it with authentic objects. The ventilation ducts are open and set the pattern on the ceiling. The department names are stenciled on the concrete. The luminaires were designed for industrial premises, and we restored and cleaned them. Some flower pots were created by ourselves from an already beloved mesh.
In this interior, almost every element— author's. It has more found in factories and factories than bought from dealers, and more restored than finished. We set ourselves the task of creating a space that would be characteristic only of Logity, and that all employees feel like a single whole team. The style of the company was conveyed not through decor, but through materials and lines. It turned out functionally and in accordance with the new image of the brand.